5 min read
How Is Revenue Technology (RevTech) the Glue Between Marketing and Customer Success?
We’ve all seen bad marriages. Different goals, different approaches to life, different opinions on what constitutes a decent hamburger. (Is it too...
Customer Success
4 min read
What is Learner Autonomy?
The learning process is multifaceted. It is both joyous and riddled with potential pitfalls, both hampered and helped by human teachers, both...
4 min read
What Is a Digital Academy?
What Is a Self-Service Digital Academy, and Why Does Your Revenue Retention Depend on It?
6 min read
What Is a Content Experience Platform (CXP)?
The age of computers is also the age of confusing acronyms – and a new one has just joined the mix: the CXP.
6 min read
Is Product-Led Growth Dead?
Product-led growth was all the rage for a while there. The idea is admittedly appealing.
6 min read
Customer Journey Mapping for B2B SaaS
If the phrase “B2B customer journey” makes you feel a little tired, you’re not alone. Many companies are overwhelmed with thinking about the customer...
7 min read
Customer Lifecycle Marketing: Importance for B2B SaaS
Imagine you go on vacation to Scotland. It’s excellent; the food is fun, and you enjoy the sweeping views of misty mountains.